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Insights from the practice

Long-form articles on the questions Irish businesses ask before commissioning UX work — accessibility law, audit methodology, conversion patterns.

EAA · Regulation

European Accessibility Act compliance in Ireland — the 2026 catch-up guide

14 min read · regulatory

The EAA deadline was 28 June 2025; we're ten months past. What it covers, who's exempt, what penalties look like under CCPC enforcement, and how to retrofit compliance now that the deadline has gone.

Read the guide
Methodology

Heuristic audit vs usability testing: which one first?

9 min read · methodology

Both are useful. They surface different things. Doing them in the wrong order wastes budget. Here's how to sequence them for an Irish small-business site.

Read the comparison
Conversion · CRO

Eight UX patterns that quietly kill conversion

10 min read · CRO

Common UX mistakes on Irish small-business websites that hurt conversion without ever showing up in analytics — and the fixes that surface measurable lift within a sprint.

Read the patterns

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