Your dashboard knows they left. I find out why.
I’m Brian McCabe. I watch real people use apps and online services where getting it wrong costs trust: health, money, security and public services. Then I tell you what’s broken and what to fix first.
Your dashboard shows this drop. It can’t tell you why.That’s the part I find out.
Selected organisations I’ve worked with
Clients asked for one thing. The research found the real problem.
Three examples here. Five detailed cases in Work.
Fix the basics. Then argue about the colour of the button.
Opinions are cheap. Watching people isn’t.
Every team has a theory about why people leave. I test those theories against real people doing real tasks, and tell you which ones survive.
Tell me what’s bugging you
A short call. No deck, no pitch.
I watch people hit the wall
Real tasks, real people, your actual product.
You get a fix list
Ranked, so you know what to do on Monday.
Evidence your team can act on.
A prioritised account of what got in the way, why it matters and what to fix first.
Read a sample report ↗Every finding says what happened and what to do next.
- Evidence
- What people did, said or couldn’t complete.
- Why it matters
- The consequence for the people using it, and for the service.
- Priority
- What to fix first.
- Next step
- A concrete change, test or question your team can take forward.
One researcher. No hand-offs.
You deal with me from the first call. I run the sessions and write every finding. I studied web development at IT Sligo and did a master’s in user interface software development at the University of Tampere, Finland.