Illustrative examples

Nine questions worth investigating

Fictional examples showing how we would investigate common usability problems in websites and apps.

Each example introduces a usability problem, a possible design and a way to test it. The organisations and interfaces are fictional, and no participant research or results are claimed.

Illustrative scenario · Mobile security

When opening the app less can be a good sign

Separate protection status, action required and recent activity. Investigate what customers consider reassurance before trying to increase visits.

Illustrative scenario · E-commerce checkout

What does the customer need to know before paying?

Show the known total and explain any amount that still depends on location. Make guest checkout visible and keep error recovery close to the affected field.

Illustrative scenario · Fintech onboarding

Why does a new customer hesitate at identity verification?

Explain why the step exists, what is needed and the available help before asking the person to start. Make failure recoverable without implying that verification requirements can be skipped.

For dated evidence, visit Selected work.