Five briefs. Five better questions.
Real client projects, delivered end to end. Each started with a reasonable request and turned up a different problem once we watched people use the thing.
A digital security appRead the case study ↗A wellbeing appRead the case study ↗An investing appRead the case study ↗A public-sector serviceRead the case study ↗An online health serviceRead the case study ↗
The brief
More free users upgrading.
The real problem
The number they watched most, app opens, couldn’t tell happy customers from lost ones.
The brief
Focus groups on early drop-off.
The real problem
People quit at the exact moment the app asked the most of them.
The brief
A shorter sign-up.
The real problem
The checks weren’t the problem. Photo capture and lost progress were.
The brief
An easier application.
The real problem
The form assumed the person typing was the person applying. Often they weren’t.
The brief
More finished forms.
The real problem
Better answer: fewer, more accurate ones, from people the service was right for.
Stuck on something similar?
Tell me what the dashboard says and what nobody can explain. I’ll tell you straight whether research will help.
Show me the problem