Watch real people
try to use it.
I put your website, app or prototype in front of the people it’s for, give them real tasks and watch where they hesitate, guess or give up. Then you get the fix list.
- Good for
- You’re about to launch, torn between two designs, or stuck on a task people keep failing.
- Who does it
- Brian, start to finish
- The fixes
- Built by whoever you choose
- Price
- Agreed in writing before we start
Can the people it’s for actually do the task? And where do they get stuck?
You’re about to launch, torn between two designs, or stuck on a task people keep failing.
Realistic tasks, the right participants and a plan we agree first. Who recruits, and how people take part, is settled before the first session.
What lands
on your desk.
Notes on what every participant did, handled the way we agree
What I saw, kept apart from what I think it means
A ranked fix list. Recordings only if agreed and consented.
From “we think”
to “we saw it”.
Plan and recruit
Set the tasks, find the right people and sort out consent.
Watch, don’t steer
People try the task their way. I don’t show them how it’s meant to work.
Tell you straight
What kept happening, what didn’t, and what to fix first.
See it for
yourself.
The five client case studies are real projects with real participants.
Want to see the report format? Read the self-review of my old website or grab the blank templates.
- ID checksneeded, kept
- Photo captureglare, rejections
- Leave to find IDprogress lost
The checks weren’t the problem. Photo capture and lost progress were.
Watching people sign up on their own phones showed glare, rejected documents and a restart if they left to find their ID. We tested a preparation checklist and looked at save-and-resume.
What to bring.
Something people can use, what you want to learn, who it’s for, any access needs, who handles recruitment, and your timing.
Build your brief ↗