Usability.ie
Free UX review

Show me what’s not working.
I’ll review it for free.

Send me one live page, app, prototype or user journey. Tell me what users should be able to do and what seems to be going wrong. I’ll send back a short written first assessment of the friction I can see and what I’d investigate next.

Get my free UX review

Free. One problem. No sales call. No marketing list.

Selected organisations I’ve worked withHSE · Tusla · ESB · Barnardos · Currys · RTÉ · Waterways Ireland

At a glance
You send
One page, task or journey
You get
A short written first assessment
Reviewed by
Brian McCabe
Cost
Free. No obligation.
Turnaround
Within a few days
Free UX review

Send one problem

One page, task or journey is enough. Tell me what users should be able to do and what seems to be going wrong.

All fields are required unless marked optional.

I’ll use this only to reply about this review unless you separately ask for something else.

Link only to something I can access without a private password unless we arrange access separately.

Do not send credentials, participant records, customer information or confidential documents. I’ll use the details you provide to review the problem and reply to you. This does not subscribe you to marketing. Privacy notice.

I review submissions that contain enough information for a useful first assessment. If the problem is inaccessible, too broad for a free review or outside my area, I’ll tell you rather than manufacture an answer.

No obligation to commission further work.

From my client work

This is what the full work finds.

The free review is a first look at one problem. These three came from paid research projects. Client names are withheld.

A digital security app
  1. Install
  2. Permission requestbefore the reason
  3. First scan

People were asked for access before the app said why.

They could say no and carry on. Then the scanner looked like it didn’t work. We tested putting the explanation right before the request.

Read the case ↗
A public-sector service

The person typing often wasn’t the person applying.

Helpers knew some answers and the applicant knew others. The form assumed one person held them all.

Read the case ↗
A wellbeing app
  1. Opening assessmentmost effort, first
  2. Check-ins
  3. Coming back

The app asked the most when people had the least energy.

The opening assessment took a lot before giving much back. We tested a shorter start, with more questions later.

Read the case ↗
What you’ll get

A useful first view of one problem.

Who it is for

Useful when you know something is wrong, but not why.

For businesses, organisations and product teams with a live website, app or testable prototype.

Useful when analytics show a drop but not why; a form, signup or checkout is underperforming; support questions suggest people are getting stuck; or your team is debating what to redesign first.

Three steps

How the review works

01

Send one problem

Give me the URL, the task and what you are seeing.

02

I inspect the journey

I look at the interface, states, content and friction I can reproduce from what you provide.

03

You get a written first assessment

I send back the main observations and the next evidence or change I would consider.

If the right next step is usability testing or user research, I’ll say so.

Brian McCabe

One researcher. No hand-offs.

I’m Brian McCabe. I run the sessions, inspect the evidence and write the findings myself. My work focuses on the points where people get stuck in apps and online services, especially where trust, money, security, health or public services are involved.

See selected work ↗Read a sample review ↗About Brian ↗
Paid services

Need more than
a free review?

The free review is deliberately narrow. If the problem needs a systematic inspection, evidence from real users, accessibility evaluation or deeper conversion research, I’ll explain the smallest useful next step.

Compare research and evaluation services →

You already know something is wrong.
Send me the part you can’t explain.

Get my free UX review