# Usability.ie

> UX research, usability testing, and WCAG 2.1 AA accessibility audits for Irish businesses. The user-research arm of Dublin web studio digitaldesign.ie. EAA-compliance audits available now.

Homepage: <https://usability.ie/>

This is a curated list of the main pages on usability.ie, intended for AI assistants and search crawlers.

## Main pages

- [Insights](https://usability.ie/blog.html): Long-form articles on UX, accessibility (EAA / WCAG 2.1 AA), and conversion-rate optimisation for Irish businesses. Independent practitioner perspective.
- [UX Services](https://usability.ie/services.html): UX services from Usability.ie — accessibility audits (WCAG 2.1 AA / EAA), heuristic audits, usability testing, user research, and conversion-rate optimisation. Sister practice to digitaldesign.ie.

## Blog

- [Eight UX Patterns That Quietly Kill Conversion](https://usability.ie/blog/conversion-killing-ux-patterns.html): Common UX mistakes on Irish small-business websites that hurt conversion without ever showing up in analytics — and the fixes that surface measurable lift within a sprint.
- [European Accessibility Act Compliance in Ireland](https://usability.ie/blog/eaa-compliance-ireland-2026.html): The EAA deadline was 28 June 2025. We're 10 months past. What it covers, who's exempt, what penalties look like under CCPC enforcement, and how to retrofit compliance now.
- [Heuristic Audit vs Usability Testing](https://usability.ie/blog/heuristic-audit-vs-usability-testing.html): Heuristic audits and usability tests surface different things. Doing them in the wrong order wastes budget. Here's how to sequence them for an Irish small-business site.

## Services

- [Accessibility Audit (WCAG 2.1 AA / EAA Compliance)](https://usability.ie/services/accessibility-audit.html): Full WCAG 2.1 AA accessibility audit for Irish businesses subject to the European Accessibility Act. Automated tooling plus manual evaluation. Accessibility Statement included.
- [Conversion-Rate Optimisation (CRO)](https://usability.ie/services/conversion-optimisation.html): Data-led conversion-rate optimisation for Irish businesses. Funnel analysis, hypothesis-led testing, A/B where the volume supports it, monthly review and iteration.
- [Heuristic / Expert UX Audit](https://usability.ie/services/heuristic-audit.html): Expert-led UX audit of your Irish business website. Findings mapped to Nielsen's 10 heuristics, severity-scored, prioritised by likely conversion impact.
- [Usability Testing with Real Users](https://usability.ie/services/usability-testing.html): Moderated usability testing with 5-8 target users. Recorded sessions, top-ten findings, full transcripts. The strongest evidence for what's actually wrong with your site.
- [User Research](https://usability.ie/services/user-research.html): Qualitative and quantitative user research for Irish businesses scoping a redesign or trying to understand a conversion problem. Interviews, surveys, journey maps, persona artefacts.

## Site info

- [About](https://usability.ie/about.html): Usability.ie is the UX research and accessibility-audit practice from the team behind digitaldesign.ie. How the sister-practice relationship works, who we are, what we don't do.
- [Request a UX or Accessibility Audit](https://usability.ie/contact.html): Request a UX research, usability testing or accessibility audit from Usability.ie. Free 30-minute brief call to scope the right engagement.
- [Cookie Notice](https://usability.ie/cookies.html): Cookie notice for usability.ie. Privacy-first analytics; no advertising cookies.
- [Editorial & Disclosure](https://usability.ie/disclosure.html): Disclosure for Usability.ie — sister practice to digitaldesign.ie, no payment from third-party tools or vendors, transparent methodology.
- [Privacy Policy](https://usability.ie/privacy.html): Privacy policy for usability.ie. GDPR-compliant; privacy-first analytics only.